What should be considered when Starbucks reports its results?

starbucksStarbucksĀ  will announce the second quarter 2018 results after the close of trading on April 26. With the media rightly focusing on the incident in early April in a Philadelphia store, where one employee called the police and two African-American men were arrested, management is looking forward to making positive headlines this time around.

There will certainly be questions about the incident, especially as the company plans to shut down all its US-owned stores on May 29 to run anti-racism training for all employees. But there are also other things that investors need to be aware of, including whether or not like-for-like sales growth in the US is improving and how China is doing after it has taken over the full operation of all Starbucks stores in the country.

Let’s take a look at these topics and the details that are most important to investors.

The importance of combating racist prejudice
Starbucks’ growth has slowed in recent quarters. Growth in the US was 2% last quarter, the lowest in consolidated terms for nearly a decade. At the teleconference, management said that several factors contributed to the weak performance, including weaker customer traffic in stores, which rely on retail customers for much of their business, and weak footwear sales. The question in the minds of many investors: Can Starbucks reverse the trend?

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Facebook stock shoots at record high


Facebook founder Mark Zuckerberg is pleased about good numbers.
The share of the social network has reached a record high after good quarterly figures. The profit rose by 71 percent.

The bubbling advertising business has once again let the cash register on Facebook. Second-quarter earnings soared 71 percent to $ 3.89 billion. Sales were also up sharply. The social network grew 45 percent over the previous year to $ 9.32 billion. After presenting the numbers, the stock jumped to a record high of around $ 173 on Wednesday in after-hours trading.

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Adidas will make a lot more money


Investors are excited about the new business figures, the stock price rises to the highest value ever.

The sporting goods manufacturer boosted its earnings expectations for this year on Thursday evening and delighted the investors.
Immediately after the opening of trading, the price of the DAX jumped and, at more than 190 euros, was 9 per cent higher at an all-time high.

To an unprecedented extent, the three-strip brand has raised the forecast. Thus, the measures adopted by CEO Kasper Rorsted , who came from Henkel exactly one year ago as a member of the Executive Board, and then from October 1 as Herbert Hainer’s successor, increased the pressure for necessary changes.

Based on the preliminary figures for the second quarter, the Group now expects a currency-adjusted increase in sales of 17 to 19 percent; previously, a plus of 12 to 14 percent based on sales adjusted for company sales of 18.48 billion euros was assumed.

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