Closing down few stores, Parkson outlines mall strategy

parkson

Many questions arise on the departmental store operator, Parkson Holdings Bhd’s growth strategy due to its decision to close a number of stores in recent weeks in Malaysia and around the region .

For example, the Sungei Wang Plaza outlet located in downtown Kuala Lumpur was the latest store to be closed, which shut down on Feb 26. Parkson had had a presence there for about 30 years.

Just early last month, the Maju Junction store was shut down.

According to The Star, the company spokesperson said the mall visitors to Plaza Sungei Wang were no longer aligned with the market that they were seeking.

“The customer profile (in Sungei Wang) has changed,” the spokesperson told StarBiz.
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